Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.
POSITION SUMMARY
As the Vice President of Partnership Marketing, you'll lead a dynamic team responsible for crafting and executing strategic marketing campaigns and activations that elevate our brands and our partner’s brands and deliver measurable results. Through exceptional service and creative collaboration, you will ensure that both our club and our partners achieve their business objectives and maintain a strong, positive presence.
We are seeking a forward-thinking, results-oriented leader who thrives in a fast-paced environment and has a proven ability to build and nurture high-impact partnerships. You will leverage your expertise in strategic marketing and client relations to craft compelling brand narratives and deliver value that exceeds expectations. Your ability to foster strong, collaborative relationships will be key to driving mutual success for both our club and our partners.
This role demands exceptional leadership skills to motivate and celebrate team members while fostering an inclusive environment. You will recruit top talent, lead a dynamic, high-performing team, and cultivate a culture of excellence where everyone is encouraged to develop their skills and contribute their unique perspectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as a key leadership member of the Corporate Partnerships team, working with the VP of CP Sales and CRO to develop and execute strategies that drive revenue generation, partner activation, and long-term growth for club and partner brands.
- Lead the Partnership Marketing team in designing and implementing innovative marketing campaigns and activations that achieve organizational and partner outcomes.
- Build and maintain strong relationships with partners, ensuring their brand objectives are met through creative, high impact marketing solutions that resonate with our fan bases.
- Lead, mentor, and inspire team members, fostering a culture of excellence and continuous improvement.
- Attract and retain top talent, ensuring a diverse, inclusive and engaged team that aligns with our organizational mission, values and goals.
- Identify and nurture future leaders within the team, ensuring a strong pipeline of talent for the organization.
- Work closely with the People & Culture team and leaders to create impactful strategies to improve employee engagement and performance.
- Collaborate closely with the People & Culture team and leadership to develop and implement strategies that enhance employee engagement, foster a positive work environment, and drive high performance within the Partnership Marketing team.
- Investigate and implement cutting-edge technologies, including AI tools, to enhance marketing strategies, improve partner engagement, and drive operational excellence.
- Collaborate to develop and implement renewal strategies that exceed goals, ensuring the retention and growth of key partnerships.
- Create and manage the department’s annual budget, working regularly with the Finance department to ensure responsible and sustainable business practices that contribute to overall profitability.
- Work closely with department heads across Ticketing, Marketing, Social Impact, Business Strategy & Analytics, Finance, and Premium Hospitality to align partnership strategies with organizational goals and maximize revenue opportunities.
- Other duties as assigned.
QUALIFICATIONS