IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The IMG digital team started life as an independent agency called Seven League, in 2012. It was acquired by Mailman Group in 2018, and when Mailman Group was itself acquired by Endeavor in 2021, Seven League joined IMG. Since 2023, when the original name was retired, this team has been IMG’s digital team, and for the first time in two years, it’s seeking a Vice President, as part of its senior leadership team.
IMG’s digital team works with sports rightsholders on their digital presence. This includes consultancy services, where a rightsholder’s current digital presence is fully audited, then re-strategised, then rebuilt, as well as agency services, a hands-on team that runs content channels and paid media for clients. These elements feed directly into digital commercial, which now sits within IMG’s wider commercial teams, ensuring that we put rightsholders on the road to digital being a revenue generator, not a cost centre.
The successful applicant will be able to work across both consultancy and agency services, overseeing major digital transformation projects, as well as hands-on delivery of digital services. VPs on the IMG digital team will also be experienced in leading large teams of talented, motivated digital experts, and managing senior-level client relationships.
The IMG digital team is proud to work with the NHL, NFL, Red Bull Racing, Tottenham Hotspur, Concacaf, the R&A, Rugby League, the Saudi Pro League, England Netball, Euroleague, and many more.