As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.

Key Responsibilities

Core Product Engagement

• Collaborate with the product team to create contextual feature discovery and promote new feature launches.
• Drive KPIs by leveraging email, push, IAM, and other communication channels to connect with users effectively.

Lifecycle Strategy and Engagement

• Onboarding Optimization: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.
• Data-Driven Re-Engagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.
• Re-Activation Campaigns: Design personalized outreach efforts to re-engage inactive users, using targeted messaging and tailored offers.
• Social Activations: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.

Campaign Management and Lifecycle Operations

• Event-Based Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.
• Limited-Time Offers: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.
• Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.

Cross-Functional Collaboration

• Work closely with product, marketing, and data teams to align campaigns with business goals and ensure seamless execution.
• Share performance insights, user behavior trends, and strategic recommendations to improve engagement initiatives continually.

Who You Are

• Experimentation and Growth Leader: A strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.Adept at balancing big-picture strategy with hands-on execution, thriving in a culture that values curiosity and continuous improvement.
• User-Centric: A deep understanding of user behavior, with a passion for crafting engaging experiences that keep users motivated to return.