BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

The Senior Director, Marketing - Products & Experiences will lead marketing for new properties incubated within the Products & Experiences department at BSE Global. This role will support Executive Leadership by providing thought leadership and primary marketing responsibility to help conceive, launch and grow new businesses in sectors including Digital Media, Live Experiences, and Consumer Products. The individual will set marketing goals, establish target audiences, form commercial strategies & tactics, build multi-channel go-to-market campaigns, and craft measurement frameworks. Additionally, this person will support various marketing functions including developing brand strategy/architecture, crafting visual identities and conceiving full-funnel consumer marketing tactics.

Our ideal candidate will operate as a marketing generalist, bringing an entrepreneurial mentality to develop new brands/concepts and reach priority consumers. They will serve as an internal champion within Marketing, educating the broader team on business goals, strategies & timelines and help to unlock brand and business value. This will entail close collaboration with marketing functions inclusive of Brand and Consumer Marketing, Creative, Content, International Marketing & Innovation, and Merchandising.

JOB DESCRIPTION – WHAT YOU’LL DO

• Provide marketing consultation and stewardship across the full lifecycle for new brands and properties launching within the Product & Experiences division across:
• Development
• Explore market opportunity, operating needs, potential audience size, revenue/pricing models, marketing budget, etc.
• Work with Data, Analytics & Insights team to assess the viability of the property within the market, investigate market trends, competitive landscape, etc.
• Identify harmonies that may exist across the BSE portfolio and determine how those can be leveraged to achieve objectives
• Pre-Launch
• Project lead brand development, visual identity and brand strategy workstreams
• Identify marketing targets and establish critical metrics
• Develop recommendations on marketing budget and resource needs
• Partner with Content & Consumer Tech teams to build strategies for social media, content production, and digital product (web, app, email) development.
• Liaise cross-functionally around strategy and integration with departments including Partnerships, Ticketing, Community, DE&I, Communications, etc.
• As appropriate, identity marketing agencies/vendors and establish relationships
• Launch
• Craft campaign concepts, creative and go-to-market plans
• Set key performance indicators and measurement strategies that support goals related to building brand awareness, acquiring customers, building affinity and driving retention
• Collaborate with the Comms team around launch timing and earned media tactics