Summary:

The Senior Director of Brand Marketing (F1) will drive the strategy and oversee the year-round execution of Formula 1 Crypto.com Miami Grand Prix brand and marketing campaigns. The successful candidate will work closely with cross-functional teams to deliver imaginative programs that deliver against the company’s brand and business objectives. The ideal candidate will have a passion for ensuring the highest levels of quality, creativity and revenue-driving marketing plans for the organization.

Location:

• This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL, with frequent required travel.

Responsibilities:

• Work closely with Marketing leadership to build, develop and amplify the Formula 1 Crypto.com Miami Grand Prix brand and other South Florida Motorsport properties over time.
• Be the eyes, ears and voice of the consumer/fan of the Formula 1 Crypto.com Miami Grand Prix, leveraging your understanding of insights, demographics and psychographics to craft marketing initiatives.
• Develop integrated marketing plans for campaigns, working in close partnership with cross-functional teams, and all marketing functions.
• Author and deliver marketing strategy briefs that reflect our cross functional strategies, maximize team integration and drive results.
• Ensure cohesive and consistent messaging to prospective and existing customers/fans.
• Manage team and peer relationships to optimize people results.
• Collaborate with the Digital, Social, Creative/Content, Social Media, Analytics and Events teams to execute integrated marketing plans.
• Align with Ticket Sales and Corporate Partnerships teams to drive revenue and deliver on contracted obligations.
• Support and execute additional South Florida Motorsports projects.
• Communicate consistently with Formula 1 stakeholders to ensure all brand standards are in line with expectations and guidelines.
• Evaluate leading trends across the sports & entertainment industries to identify potential opportunities for partnerships that help us reach our intended audiences.
• Coordinate closely with creative teams on all collateral, digital, and physical branding.
• Clearly understand the competitive environment of motorsports and major sporting events.
• Create and deliver clear and compelling presentations to senior stakeholders.

Qualifications: