Across' purpose: Across is to fulfill crypto’s potential by making blockchains more usable, more accessible and more efficient.
Across’ Vision: Intents are the standard in cross-chain interoperability.
Who is Risk Labs?
Risk Labs is the foundation and core team behind UMA, and some top tier products built with it such as oSnap, Oval, and the Across protocol . The Risk Labs team, operates as one cohesive (amazing!) culture, but focuses on two core protocols, UMA and Across. UMA and Across are decentralized protocols governed by community members across the globe in DAOs, and are supported by Risk Labs Foundation. UMA's optimistic oracle (OO) can record any verifiable truth or data onto a blockchain. Across is leading the future of interoperability with its frontier intents based architecture.
What The Role Entails
- Strategy creation and execution: Craft a comprehensive strategy for brand awareness, protocol adoption, and growth of the protocol’s core KPIs.
- Build the systems and process for detail oriented execution: Work with product, community, and BD to deliver on your strategy and campaigns in a detail oriented, time conscious, and competitive manner that drives results. Building the systems and processes along the way to most effectively execute.
- Data driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize on your strategy.
- Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly.
- Community and marketing advocacy: Be the advocate for community and marketing efforts on a product and organizational level. We want to grow a world class marketing and community team, help us deliver.
Requirements
- Self starter, willing to roll up their sleeves with any challenge
- At least 3 years experience as a PMM
- Run both scalable and scrappy campaigns across various channels
- Proven ability to turn data into creative action
- High EQ: promote a community culture of kindness, positivity, and inclusivity
- Ability to use your depth of knowledge around DeFi, blockchain, and oracles and translate complex concepts to various audiences
- Expert in navigating Discord, Discourse and other forums, and Twitter.
- Excellent written and verbal communication skills, multiple languages is of course an asset
- Nice to have: wordsmithing and designing basic marketing content