The Job:

The director of digital and social strategy will lead the overarching strategy and performance of the Nashville Predators social media platforms, website and mobile app. This role requires technical skills to create engaging content across social media and website channels. This position will work closely with the Vice President of Marketing and Social Media Manager to ensure messaging aligns with the Nashville Predators brand.

Major Responsibilities/Activities:

• Create and execute digital and social media strategy, planning and project management of all digital activities across organizational objectives to accomplish the strategic priorities, mission and vision of the organization.
• Oversee the strategy, execution and reporting of nashvillepredators.com, PredsNHL social media, and the Nashville Predators app.
• Strategize and focus on elevating brand perception and affinity through social and digital channels.
• Produce regular reports and presentations on digital and social metrics.
  • Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth.
• Collaborate with other departments including PR, content, creative services, video, sales, and corporate partnerships.
• Develop and implement the content and communication strategy through a digital and social centric lens for campaigns and programs.
• Provide leadership and manage digital and social teams and oversee day-to-day operations related to strategy and execution.
• Determine best practices for oversight of digital and social strategy operating procedures, content development and execution, planning and project management, including evaluation, quality assurance, and implementation of process changes as necessary.
• Collaborate with VP of Marketing to set current and long-term goals for internal team.
• Lead in concepting, developing, and executing engaging and high performing and cost-effective content for digital and social platforms.
• Maintain a deep understanding of digital and social media platforms, digital forecast and trends, utilizing research and data-based approach to identify key messages and audiences, and work consistently to form and amplify a consistent brand narrative.
• Manage external relations with key digital vendors.
• Work closely with Corporate Partnership department to identify asset values and opportunities for revenue generation.
• Oversee Social Media Manager, Social Media Coordinator, Digital Website Coordinator & Beat Writer

Minimum Requirements:

• Bachelor’s degree in marketing, business, advertising, or similar field
• 7+ years of work experience in marketing or digital strategy and analytics, or similar