Angel City FC seeks a Fan Development & Experience Manager to guide the strategy, development, and operation of marketing initiatives that drive brand awareness, ticket sales, and attendance at games and events while creating unforgettable experiences that strengthen the fandom of Angel City FC in Los Angeles, nationally and globally.
Responsibilities:
- Oversee strategic planning, development, booking, and execution of matchday experience and gameday presentation in collaboration with the Matchday Producer to create an unforgettable fan experience to increase match attendance team affinity
- Assist in the development and lead execution of marketing funnel, fan segmentation, and fan development strategies
- Lead event strategy and planning for tentpole and marquee events and activations that align with brand and revenue goals, collaborating alongside key internal stakeholders
- Steer local collaboration efforts with other LA teams (Dodgers, Sparks, Lakers, Kings, Rams, Chargers, LAFC, etc.), brands, groups, and influencers that expand Angel City’s brand and reach and strengthen current audiences
- Identify grassroots marketing and data capture opportunities, organize and track impressions and leads to report attributable revenue and brand value
- Collaborate closely with PR, Content & Creative, Partnerships, Ticketing, Community, Commerce, and Operations, ensuring marketing efforts are aligned with organizational goals and driving results
- Track matchday and events performance, delivering weekly reports and insights, suggesting shifts to improve performance
- Plan and implement marketing projects from inception to completion, ensuring timelines, budget, and goals are met
- Using Asana, build and manage cross-departmental projects and integrated calendars
Requirements:
- 3+ years experience in sports, entertainment, and/or agency coordinating matchday presentation, fan experience, fan development, experiential marketing and/or event planning and execution
- Proactive, creative, and communicative – natural desire to lead ideation and execution
- Strong project management skills, highly organized, ability to handle multiple projects simultaneously, and natural ability to lead collaboration across departments
- Natural desire to build working relationships with stakeholders, both internal and external
- Experience using Asana and Google Office Suite
- Ideal candidates lead with kindness and have a sense of humor
- Experience hiring and managing interns or part-time staff is a plus
- Capable of working flexible hours, including nights, weekends, and possibly holidays, based on ACFC schedule