Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

Are you a visionary digital leader with a passion for basketball and gaming? Do you thrive on building vibrant online communities and crafting compelling content that resonates with millions? If so, we have an exciting opportunity to join the NBA 2K team as our Director of Digital Strategy, Social Media, and Content.

Reporting to the Senior Director of Global Marketing, you will be the driving force behind our global fan engagement strategy. Your mission will be to define and amplify NBA 2K's presence across all digital channels, establishing us as the leading and most trusted voice in basketball culture. You will spearhead both our owned and earned media efforts, connecting with our audience in meaningful and innovative ways.

The role will be based out of our Novato, CA office but will also require occasional travel to our partners and our global offices to establish close working relationships with local teams.

What You Will Do

Shape the Future of NBA 2K Fan Engagement

• Global Social Vision: Develop and implement platform-specific global social media strategies that elevate the NBA 2K brand and foster a thriving community.
• Audience-First Approach: Partner closely with Global Insights to map platform strategies to specific audience segments, ensuring content resonates and drives engagement.
• Strategic Playbooks: Create and implement comprehensive Social Media Playbooks, including content strategies for local teams.
• Platform Mastery: Lead our presence across key social platforms including Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, and YouTube. Proactively identify emerging trends and platforms to keep NBA 2K at the forefront of digital engagement.
• Ronnie 2K Synergy: Collaborate closely with the Energy Marketing Team to ensure alignment and amplification across Ronnie 2K's channels.
• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaign cycles.
• Cross-Functional Collaboration: Partner seamlessly with Brand, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy.
• Mode & Sub-Brand Strategy: Collaborate with Product Marketing to assess the viability of mode-specific sub-brands and develop associated digital strategies and execution plans.
• Brand Aesthetic Leadership: Work alongside Global Marketing, Brand, and Creative teams to evolve and maintain a consistent and compelling visual identity for NBA 2K across all digital touchpoints.
• Content Innovation: Establish and manage the global content development calendar, prioritizing optimization and the creation of platform-exclusive content across various formats to achieve business objectives.