Job Title: Director, Digital & Content

Reports to: SVP, Creative & Content

About the United Football League

The United Football League (UFL) is the premier spring football platform, formed by the merging of the XFL and USFL in 2024 under the combined ownership of RedBird Capital Partners, FOX, Dany Garcia and Dwayne Johnson. The UFL has eight teams in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C.

About the Position

The Director of Digital & Content will manage the real-time audience experience of the UFL brand on all digital platforms. This includes engagement with fans to play a critical role in how they view:

• The League
• Unique brands of its franchise teams
• The profile of elite athletes
• Big personality coaches
• Celebrity Entrepreneur Ownership

This role will take a data-driven approach to building awareness, creating cultural relevance, and driving engagement, demand for tickets and merchandise. The Director of Digital & Content will be the de facto leader in fostering partnerships with new and existing digital and social platforms, including Facebook, Instagram, TikTok, X, and YouTube. Working with the SVP, Creative & Content, this person sits at the intersection of brand storytelling, digital production and partner integration. Additionally, the role will interface with the UFL’s internal stakeholders in order to build alignment and foster the evolution of our league-owned platforms including the UFL website and mobile application.

What you will do

• Oversee digital strategy and implementation; stay ahead of technology trends in the digital space and identify opportunities for innovation; utilizes analytics to optimize efficiencies and performance.
• Lead the league’s social media efforts to enhance fan awareness and drive engagement.
• Manage day-to-day key social and digital media initiatives, including account management, creation of editorial calendars, promotions, big events and commercial support.
• Distribute content, news, create conversations, gather fan sentiment and drive innovation across all key social media platforms
• Collaborate with key league stakeholders to refine and optimize content and editorial strategy
• Play a leading role in evolving the league’s short-form video strategy, both through the lens of existing league channels as well as more traditional broadcast opportunities with the league’s telecast partners
• Execute against existing partner priorities while identifying and executing new monetization opportunities